Give Yourself a Break' with its special commercial video: 'Peace and Love.' 2001 onwardsĮntering the exploding era of commercials and technology, Nestlé diversified its KitKat commercial content to touch various industries and even personal contexts. In 2001, Nestlé breathed fresh air into its advertisement for Kitkat across the UK with a tagline twist: 'Give Yourself a KitKat. The harmonious relationship between an angel and a devil while eating KitKat entertained and impressed audiences. However, it was not until the photographer decided to take a break that the panda finally appeared on roller skates! No Rest for the Wicked (1987)Īdapting to the public interest through an irreverent sense of humor in commercials, in 1987, KitKat and its 'No Rest for the Wicked' advertisement featured a devil and an angel taking a break from their daily 'jobs' in the foyer of an office building. In 1959, 'Panda Kitkat Advert' told the story of a photographer attempting to snap a photo of a pair of pandas in a zoo. It reminded people to take a break from anything stressful through comedic situations. In 1958, KitKat introduced the tagline on a popular show, Elevenses, the common 11:00 am tea break activity among British factory workers. Let's look at some of the milestones of 'Have a break, have a KitKat' in commercials throughout history. In 1958, the 'Have a break, have a KitKat' slogan featured in the first television commercial for KitKat. The first official appearance of the tagline in a commercial can be traced back to May 1957 in Donald Gilles' introduction of KitKat and its new slogan. 1 Have a Break, Have a KitKat Commercials Ever since then, Nestlé has made constant efforts to trademark the "Have a break" slogan across KitKat's marketing and advertising strategies. In 1988, as Nestlé acquired Rowntree's of York, KitKat became a chief product under Nestlé's distribution. However, it was not until 1957 that Donald Gilles, an employee at JWT London advertising agency, coined the brand's iconic slogan: 'Have a break, have a KitKat,' to tie Kitkat's advertising messages to its core product values of 'associating the KitKat bar with the enjoyment of a short break from the working day'. 1 Learning from an employee's idea of creating 'chocolate bars that can be pocketed and taken to work,' the confectioner invented its new chocolate bar wrapped in blue paper and named it KitKat.
History of the slogan 'Have a break, have a KitKat" dates back to 1937 when Rowntree's of York, a confectioner, was forced to revise its recipe for the Chocolate Crisp bar due to food shortages during wartime.
1 - The famous global brand Have a Break Have a KitKat History 1Īs society has developed over decades with complex changes in every aspect of life, the brand's tagline and core meaning remain relevant and desirable in various life contexts: the long working days, the exhausting gym sessions, or simply the sudden down in one's mood.įig. 1 Being simple and easy to understand, KitKat's slogan invites people to give themselves a sweet break with KitKat bars. The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days. So, grab a KitKat and read on! Have a Break, Have a KitKat Meaning But what is the meaning of the 'Have a break have a KitKat' slogan? What is the marketing strategy and marketing mix behind the successful KitKat campaigns? You will find that and more in our article.
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